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Ullr Fest

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Ullr Fest will celebrate 55 years January 10-13, 2018! The Town of Breckenridge invites snow lovers of all ages to join the party. During Ullr Fest in Breckenridge, don’t be surprised to see horned Viking hats adorning the heads of skiers and snowboarders, the biggest bonfire in town, and more than 12,000 Ullr enthusiasts filling the streets for the Ullr Parade with crazy float participants skiing off jumps on Main Street or gliding along town in a hot tub. Join us to rejoice with Ullr himself... he's ready for a good party.

In Norse mythology, Ullr (pronounced Oool-er) was the winter god. He was the son of Sif and the stepson of Thor, the "God of Thunder." Ullr loved the cold, and delighted in traveling over the country on his skis or skates. He also delighted in the chase, and pursued his game through the Northern Forests.



Saturday, January 7

Ullr Bike presented by Borealis Bikes (Race begins at 3:00pm) - It's no secret that Fat Biking is taking off. Last year, 70 competitors lined up at Ullr Bike! So this year we're bringing back this thrilling event at the Gold Run Nordic Center to kick off 2017's Ullr Fest celebrations. Ullr Bike is part of a Fat Bike Series and this year a fourth race has been added at Breckenridge Ski Resort!  CLICK HERE to register. 

Wednesday, January 11

Summit Ski Museum "Peace, Love & Skiing" Exhibit (4:00-6:00pm) - Put on your best retro ski gear and come celebrate the new and improved Summit Ski Museum at 308-B South Main Street. Refreshments will be served. Click here for more information!

Crowning of the Ullr King and Queen (6:30pm) - Continuing 54 years of tradition, two local residents are chosen as the Ullr King and Queen for their contributions in the community. This will take place at the Riverwalk Center before Breck's Got Talent. 

Breck’s Got Talent (Doors open at 6:00pm, Show at 6:30pm) – Join local radio station, Always Mountain Time, for a town-wide talent show at the Riverwalk Center, located at 150 W Adams Avenue. For more information or to register, contact Join us for an evening of free fun!

Thursday, January 12

Ullr Shot Ski (4:15pm) - The Breckenridge Distillery presents the World's Longest Shot Ski. Last year the shotski had 777 participants, spanning 1,250 feet down Breckenridge's Main Street. Park City has a chance to take over the world record, so come out and help Breckenridge keep the title! Visit the Riverwalk Center starting at 12:00pm to register for $5 (Must be at least 21 years of age with valid ID). All proceeds will benefit the Breckenridge Mountain Rotary.

Have some skis you'd like to donate to the record breaking Ullr Shot Ski? The more we get, the longer it can be and you can be part of it by dropping your old skies off at the Breckenridge Distillery located at 1925 Airport Road, Breckenridge, CO

Ullr Parade (4:30pm) – The centerpiece of the week, the Ullr Fest Parade, showcases Breckenridge’s wild winter fun while taking over Main Street. There will be prize money for the most creative float! 1st gets $500, 2nd gets $300 and 3rd gets $200.

Parade Registration has closed online but you can still register day of at the Parade Staging.

Parade Staging starts at 3:30pm on Main Street between French Street and Watson Avenue. Please enter from the traffic light at French Street and N Main Street.The parade will begin at 4:30pm. immediately following the Ullr Fest Shot Ski and will head south to the intersection of S Main Street and Park Avenue.

(When building your float, be sure to save it for the Mardi Gras parade on February 28, 2017 for more opportunities to win cash prizes!)

More Parade Information

Ullr Bonfire (5:00pm – 7:00pm) – Join us for the town bonfire and retire your Christmas tree in style! Taking place in the South Gondola Parking Lot with FREE entertainment by Red Bull. 

Friday, January 13

Hangover Breakfast (10am-12pm) -Quandary Grill, located at 505 S. Main Street , will feature hangover breakfast specials from 10am to 12pm to get you fueled up and ready for the Ullr Ice Plunge.

Ullr Ice Plunge (2:00pm - 4:00pm) - Come prove your endurance and dedication to the cold at the Ullr Ice Plunge. Plunge into the frozen depths of the Maggie Pond and fully immerse yourself in winter’s chill. There will be music, food, drinks and laughter. We will also hold a competition for the Best Plunge Costume so come dressed to impress. The winner will recieve their own decorated Ullr Helmet. Too afraid of being cold? Don't worry there will be a heated changing room and even a hot tub, provided by Affordable Mountain Hot Tubs, open to anyone willing to accept the challenge! Located at Main Street Station Plaza, 501 S Main Street.

Comedy Night (Doors Open at 7:00pm, Show starts at 8:00pm) – Join us for some laughs at the Breckenridge Riverwalk Center, 150 West Adams Avenue. Admission $25 each or $225 for ten, tickets are available at the Carriage House, at the Riverwalk Center Box Office and online at 

Saturday, January 14

Ice Skating Party (11:00am – 12:45pm)  - Bring the kids for an afternoon of ice skating and free kids Ullr helmet decorating. Steven C. West Ice Arena, located at 189 Boreas Pass Rd.  Hosted by the Breckenridge Ambassadors.

Family Snow Day  (2:00pm – 4:00pm)  - Join us at Carter Park to play in the snow and share with the little ones how to channel their inner Ullr. Come dressed to play in the snow and partake in sledding, snowman building, and other fun family activities. If you need to warm up, come into the Carter Park Pavilion where there will be fun Ullr Fest art projects, snacks and warm drinks. Everything is FREE at the Family Snow Day, so bring your mittens along with an enthusiasm for snow and let the fun begin! The first 40 kids will recieve a free sled. 300 South High Street, Breckenridge, CO 80424 

Wild and Scenic Film Festival (Riverwalk Center, Doors at 6:00pm, Films begin at 7:00pm) - The Wild and Scenic Film Festival informs, inspries solutions and creates positive perspectives to restore the earth and human communities. The two anchor films this year, AINA and Paddle to the North both showcase the beauty of the natural environment and stress tge fact that it is our duty to protect it. Tickets are $15 in advance and $20 at the door. Click here for more information and to buy tickets or call 970-668-5703.
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